Industry

With traditional distribution hard to crack, YouTube can look like the open door for Caribbean filmmakers – the potential for instant reach, a global audience, and no gatekeepers. But is it the answer, or simply one piece of a much bigger puzzle? Digital technology columnist Mark Lyndersay sits down with Baidawi Assing, founder of the hugely successful channel EatAhFood, alongside broadcasters and streamers, to look honestly at where films actually find audiences and revenue.