In 1988 Chilean military dictator Augusto Pinochet, due to international pressure, was forced to call a referendum. The country went to the ballot box to vote YES or NO to Pinochet extending his rule for another eight years. In this drama inspired by actual events, Chile’s opposition leaders persuade a brash young advertising executive, René Saavedra, to spearhead the NO campaign. Against all odds, with scant resources and under scrutiny by Pinochet’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.