Mega Unione Suprema (Ultimate Mega Union)

‘Mega Unione Suprema’ is a grotesque and condensed journey willing to expose the commercial stereotypes and storytelling mechanisms that shape contemporary communication and film industry, to exhibit how the market has taken over the discourse and transformed it into mere communication of so-called “messages”. It is an experimental anti-film in the form of an ad, part of the YAY.RED art project (a brand which only promotes itself, and having as its only product to sell nothing but the advertisement of the brand itself). ‘Mega Unione Suprema’ is realized only using the poorest material one can find in communication: the stock footage. The film is created by combining and editing footage, music, images and graphics, to obtain YAY.RED self-referential advertisements. ‘Mega Unione Suprema’ is therefore a series of such senseless advertisements, which are at the same time the product themselves and the advertisement of the product.