Mega Unione Suprema (Ultimate Mega Union)

‘Mega Unione Suprema’ is a grotesque and condensed journey willing to expose the commercial stereotypes and storytelling mechanisms that shape contemporary communication and film industry, to exhibit how the market has taken over the discourse and transformed it into mere communication of so-called “messages”. It is an experimental anti-film in the form of an ad, part of the YAY.RED art project (a brand which only promotes itself, and having as its only product to sell nothing but the advertisement of the brand itself). ‘Mega Unione Suprema’ is realized only using the poorest material one can find in communication: the stock footage. The film is created by combining and editing footage, music, images and graphics, to obtain YAY.RED self-referential advertisements. ‘Mega Unione Suprema’ is therefore a series of such senseless advertisements, which are at the same time the product themselves and the advertisement of the product.


Film Stills

Image Caption: Featured image for ‘Mega Unione Suprema (Ultimate Mega Union)’. Image Caption: Featured image for ‘Mega Unione Suprema (Ultimate Mega Union)’.


Mega Unione Suprema (Ultimate Mega Union) (2021)

Short (11mins) Art / Experimental




No Rating


Andrea Amadei


Mon 26 Sep 2022, 6.30pm,

Caribbean Premiere

Andrea Amadei

Andrea Amadei

Andrea Amadei studied Theoretical Philosophy with prof. Carlo Sini in Milan. He has worked for several years in the documentary world, writing and producing several films, documentaries and series in collaboration with major international broadcasters (ZDF, Arte, RAI). Over the last years, he progressively started to use his visual skills to perpetuate his philosophical research in the art field, focusing mainly on the theoretical perception of the images, through photography, video installation and digital painting. He directed the video installation MEGA UNIONE SUPREMA (REA art fair 2021; Guerriglia Semiologica, 2021; Lisbon Film Rendezvous, 2022; Lecce Film Fest, 2022).

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